Website Seo

When you start thinking of doing a business through internet, first thing which you think about is your web site domain name. Before you choose a domain name you should consider the followings:

• Who would be your target audience?
• What you intend to sell to them. Is it a tangible item or just text content?
• What will make your business idea unique or different than everything else that is already on the market?

Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.
Using keywords in your domain name give you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click through rates on search engine listings and paid ads as well as make it easier to Using your keywords in get keyword rich descriptive inbound links.
Avoid buying long, and confusing domain names. May people separate the words in their domain names using either dashes or hyphen. In the past the domain name itself was a significant ranking factor but now search engines have advanced it is not very significant factor anymore.
Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...
You should be able to say it over the telephone once and the other person should know how to spell it and they should be able to guess about what you sell.

Guru Mantra:

Finally, you should be able to answer yourself for the following questions:

• Why do you want to build your website? Why should people buy off your site and not from other Site? What makes you different from others?
• Who are your target audience and what you intend to sell to them?
• List 5 - 10 websites which you thing, they are they amazing. Now think why are they amazing?
• Create 5 different domain names. Make at least 1 of them funny. Tell them to a half dozen people and see which ones are the most memorable. You will get more honest feedback if the people do not know you well.
• Buy your domain name which is more catchy, memorable and relevant to your business
  One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Before writing this tutorial I did lot of research on file names and found that search engines like Google give too much importance to file names. You should think what are you going to put in your web page and then give a relevant file name to this page.
  Just try giving any keyword in Google search engine and you will find file names highlighted with the keyword you have given. So it simply proves that your file name should have appropriate keyword.
  

  File Naming Style:

• The filename should preferably be short and descriptive. It's always good to use same keywords in file name as well as in page title.
• Don't use file names like service.htm or job.htm. But use actual service name in your file name like computer-repairing.htm
• Don't use more than 3-4 words in file name and separate them with hyphens rather than underscores. Try to use 2 keywords if possible.

File Name Example:

Here are some file names which should be preferred from SEO as well as from user point of view.

slazenger-brand-balls.html
wimbledon-brand-balls.html
wilson-brand-balls.html

Notice that keywords are separated by hyphens rather than underscores. Google sees file names as follows:

seo-relevant-filename as seo relevant filename(good)

But Google sees

seo_relevant_filename as seorelevantfilename (not good)

File Extension:

It should be noticed that .html, .htm and .php and any other extension do NOTHING for your visitors, and they are simply a means of offloading some of the work of configuring your webserver properly onto your visitors. In effect you are asking your site vistors to tell your webserver HOW to produce the page, not which one?
Many Web masters think that its a good idea to use filename without using extension. It may help you but not a whole lot.

URL Sub-Directory Name:

From Search Engine Optimization point of view URL sub-directory name hardly matters. You try giving any keyword in any search and you will not find any sub-directory name matching with your keywords. But from user point of view you should keep very much abbreviated sub-directory name.

Guru Mantra:

Finally, I will suggest to keep the following points in mind before naming your files:

• Use web page file name short, simple, descriptive and relevant to page content.
• Try to use maximum 3-4 keywords in your file name and these keywords should be appeared in your web page title as well.
• Separate all keyword with hyphen rather than with underscore.
• Keep your sub directories name as shorter as possible.
• Keep the file size fewer than 101K though because Google chops almost everything above that.
  If you want to list down your Book, Website or any other resources related to Search Engine Optimization then please contact us at webmaster@tutorialspoint.com
  

  Useful Links on SEO

• Google Webmaster Guidelines - A list of guidelines which will help you to optimize your site for googlebot.
• SEO Article from Wikipedia - A nice article on SEO from Wikipedia. It has other useful links as well.
• SEO Professionals - This is is non-profit organization of search engine marketers founded in April, 2001.
• Wiki Page for SEO related Concepts - Find many other concepts related to SEO.
• SEO Resource Directory - A list of various useful SEO resources.

Useful Books on SEO