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SEO Tutorial

SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.
This tutorial will teach you simple SEO techniques to improve visibility of your web pages for different search engines specially for Google, Yahoo and Bing.

SEO (Search Engine Optimization)

SEO (Search Engine Optimization) are the techniques and strategies that we follow and perform to make our content (here content is article) rank higher at google (and other search engines) for certain desired keywords.

For example, searching for keyword “Himanshu Negi” at Google yields Himanshu Negi: Computer Blog (himanshunegi.in) as 1^st result. Did you notice? There are too many results and some competitors too but why did only my blog came up on the top? Why did others have the position 2^nd, 3^rd and 4^th instead of 1? The simple answer is SEO, my search engine optimization for that page is better than competitor’s webpage therefore google placed me on the top. 

Why do we do SEO? Importance of SEO!

We do SEO to impress Search engines as it alone contributes more than 80% of traffic to almost all blogs. Search Engines are different from humans and we have to prove them that our website is most valuable and the only way to prove this is SEO.
SEO (Search Engine Optimization) is crucial for everyone if you don’t do proper SEO then you can’t expect to come up on top of SERP (Search Engine Result Page).
The truth is that Majority of traffic to websites comes via search engine (google, yahoo and Bing etc) and not from social networking sites or any other place. I also receive 80% traffic via Search Engine only and if you want to receive search traffic you have to do proper SEO. Read about Google and SEO to understand how everything works.

What is ON PAGE and OFF PAGE SEO?

SEO tactics can be broadly divided into two categories viz. On Page and Off Page!
On page SEO includes all the SEO tactics that are under your control. This includes all the SEO things that you do on your blog like creating Proper Title, Keyword Density, and Internal Linking etc.
Off page SEO includes all the SEO tactics that are not directly under your control. This includes SEO strategies to get high quality backlinks from all over web.

Which SEO is Important?

Both SEO’s (On page + off page) are very important! If you want to rank best then you can’t ignore anyone. Both SEO techniques are compliment to each other and perfect result can be achieved only when both of them are done properly.

Importance of Keyword in SEO 

SEO is all about KEYWORDS, when someone looks for some information at Google, he/she uses keywords to find information (NOT your website’s name). As there are millions of websites and no one can just remember or guess which website can contain what so they make google search (to reach desired website or webpage). No one will ever know what you’re publishing until they’ll find you via some search engine. Therefore you have to focus on particular Keywords and key phrases so that you rank higher for those keywords and when someone searches for those keywords they should reach to your website :)
When writing an article ALWAYS put all important keywords in title as well as sub-titles otherwise your article will NEVER perform the way you like it.

Getting Backlink (OFF PAGE SEO)

Backlinks are crucial part of SEO. Even if your ON PAGE SEO is not good, proper Backlinks strategy can really do magic for you. Backlinks simply boost you ranking on Google (not on yahoo) and as Google contributes majority of traffic to most blogs you should start building backlinks right now!
Backlinks are counted as votes and recommendation by Google. The more the backlink the better will be the result. There are two types of backlink viz. nofollow and dofollow. Nofollow links are the links that do not pass any authority or link juice (to linked page) and those which are not nofollow are dofollow links.

Audience

This tutorial has been prepared for the beginners to help them understand simple but effective SEO characteristics. After completing this tutorial you will find yourself at a moderate level of expertise in using simple but effective SEO techniques from where you can take yourself to next levels.

Prerequisites

We assume you are aware of simple web technologies like HTML, XHTML, Style Sheet etc. If you already have developed any website then it is an added advantage and it will help you understand SEO concepts very easily.

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1 - SEO Useful Resources

A collection of SEO Sites, Books and Articles is given at this page.
SEO Useful Resources

2 - SEO Tools

A list of great SEO tools available freely to help you to improve your website.
SEO Tools

3 - HTML Tutorial

If you are willing to learn HTML to start developing webpages then you can start with.
HTML Tutorial

4 - SEO Tutorial in PDF

Download a quick SEO tutorial in PDF format.
SEO Tutorial in PDF
SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text.

• SEO Stands for Search Engine Optimization.
• SEO is all about optimizing a web site for Search Engines.
• SEO is the process of designing and developing a web site to rank well in search engine results.
• SEO is to improve the volume and quality of traffic to a web site from search engines.
• SEO is a subset of search engine marketing.
• SEO is the art of ranking in the search engines.
• SEO is marketing by understanding how search algorithms work and what human visitors might search.

If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

How Search Engine Works ?

Search engines perform several activities in order to deliver search results

• Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
• Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
• Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.
• Calculating Relevancy - Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
• Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.
Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithm lead to major changes in results relevancy.

What is SEO Copywriting?

SEO Copywriting is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings.

What is Search Engine Rank?

When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If Search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.
SEO is the process of designing and developing a web site to attend a high rank in search engine results.

What is on-page and off-page SEO

Conceptually, there are two ways of doing SEO

• On-Page SEO- This includes provding good content, good keywords selection. putting keywords on correct places, giving appropriate title to every page etc.
• Off-Page SEO - This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.